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Michael Franzini is an artist, director, photographer, writer and creative director based in Los Angeles and New York City. He runs (X-UP ), a marketing firm that specializes in high-impact television advertising〔http://x-up.com/about_us.html〕 and (X-UP Design ), which creates 'functional art' in the form of fine custom furniture pieces and designs interiors for commercial and residential clients. Current and past clients include Google, MTV, Panasonic, Rock the Vote, Walmart, and Partnership for a Drug Free America.〔http://www.prnewswire.com/news-releases/tech-coast-angels-portfolio-company-vokle-provides-technology-platform-for-al-gore-and-time-warner-cable-global-online-town-hall-meeting-on-education-108660349.html〕 == MTV Partnership == Michael Franzini's work with MTV has won numerous nominations and two Emmies.〔MTV/"Rollercoaster" (EmmyOnline.org 2002 Winners )〕〔MTV/"Yellow T-Shirts" (EmmyOnline.org Past Winners )〕 To address young people's lack of awareness of the Holocaust,〔http://articles.baltimoresun.com/1993-04-20/news/1993110122_1_holocaust-lack-of-knowledge-high-school-students〕 Franzini partnered with MTV and the creative group at Arnold Worldwide and Crispin Porter + Bogusky behind the Truth anti-tobacco campaign to make the Holocaust more relevant to American teens today. He created a series of TV spots that portray events from the Holocaust taking place in a modern setting. Each spot ends with a freeze-frame that dissolves to an actual historical black and white photograph from the Holocaust.〔http://www.adweek.com/news/advertising/arnolds-thinkmtv-work-chilling-brilliant-91762〕 To combat teens' indifference to the threat of STD's,〔http://www.kff.org/entpartnerships/upload/sexsmarts-survey-sexually-transmitted-disease.pdf〕 Franzini and MTV created a campaign in which teens were shown recklessly refusing protection in non-sexual contexts, such as riding a roller coaster and going shark diving.〔http://www.thepixelsociety.com/portfolio/adfutures/article8.html〕 The New York Times quoted Stephen Friedman, now President of MTV,〔http://mtvpress.com/bios/profile/stephen_k._friedman〕 describing Franzini's unique connection with the MTV demographic: "Mike gets our audience."〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Michael Franzini」の詳細全文を読む スポンサード リンク
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